Cowboys and Giants break record for most-watched regular season game in NFL history

Getty Images

Thursday's Thanksgiving showdown between the Dallas Cowboys and the New York Giants broke a 32-year-old record as the most-watched regular season game in NFL history.

According to Nielsen, the afternoon showcase on one of America's biggest holidays averaged 42million viewers, surpassing the December 3, 1990 Monday Night Football fixture between the Giants and the San Francisco 49ers.

The Cowboys ended up coming from behind at half-time to storm home for a 28-20 win, improving their record to 8-3 in the process.

Having not won a playoff game since 2018, the current Cowboys roster is arguably their best of the past decade, featuring franchise talents at quarterback with Dak Prescott, CeeDee Lamb at wide receiver and edge-rusher Micah Parsons, who is the favourite to win Defensive Player of the Year.

All-in-all, it was the most-watched slate of games ever on Thanksgiving, with the three contests averaging 33.5m viewers to break the 1993 Thanksgiving record of 32.9m, when there were only two games played.