The club have swapped county for city for the shortest form of the game as chief executive Colin believes it will give them a greater affinity with the local community.
"Birmingham and Edgbaston has been the club's home since 1886 and we believe that adopting the Birmingham Bears name for the NatWest t20 Blast presents a great opportunity for us to engage even more closely with fans living and working at the heart of the city," said Povey.
"Asian families, businessmen and women working in the city's commercial districts and local cricket clubs are three particular audiences the club is seeking to work with more next season.
"T20 games in 2014 will predominantly be played on Friday evenings, so this fixed slot gives supporters a time that we hope will be associated with the Birmingham Bears; similar to Saturday afternoon football or rugby.
"However, despite our t20 name change, we will continue to maintain the proud history of the club and play under the Warwickshire banner in the other two more traditional formats."
The Bears begin their campaign at home to Yorkshire Vikings on May 23, with Edgbaston also hosting finals day for the next three seasons.
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- Birmingham Bears