Cristiano Ronaldo has helped unveil a new statue in his own honour, as the Aeroporto da Madeira was renamed after the island's most famous son.
What should have been a joyous celebration of a glittering career, though, has been sidetracked by criticism of the Portuguese star's bronze likeness.
Questions have been asked as to whether the face actually resembles Ronaldo's in any way, with other assessments of the sculptor's handiwork ranging from "questionable" to "horrifying".
The Real Madrid forward put on a brave face at the ceremony in Funchal, Madeira on Wednesday, though a man who prides himself so much on his winsome complexion cannot be best pleased with this particular artist's impression of him.
Ronaldo's fans and admirers didn't seem to mind too much as they posed for pictures after the official unveiling.
Cristiano Ronaldo unveils the airport named after him in Madeira (including a questionable statue of himself)… https://t.co/7mt6sRINx0— Alain-Vilakazi™|Inc. (@Mr_AlVil) March 29, 2017
That Ronaldo statue looks like Bez. Horrifying.— Chris Taylor (@the_itch1980) March 29, 2017
Perhaps the sculptor of Cristiano Ronaldo's statue is a bit fond of Madeira wine?— Pål Ødegård (@paalpot75) March 29, 2017
I don't know what you're talking about guys, I think the Ronaldo statue looks pretty good pic.twitter.com/JIUwQBuqUY— keewa (@keewa) March 29, 2017
Many have pointed out that this is not the first dedication to the four-time Ballon d'Or winner that has gone awry. Outside his own museum in Funchal, there is an equally ropy full-body effort.
There was also the silver tribute in Madrid that has been accused of depicting Ronaldo as overweight.
Ronaldo is seen as a hero on the islands of Madeira, after moving on from his humble beginnings there to become one of the greatest footballers of modern times. As well as his museum and now his airport, Ronaldo has a hotel named for him as well.
After Portugal won Euro 2016 last summer, with Ronaldo captaining the side to their first-ever tournament triumph, the Madeira regional government mandated the airport's name-change – though critics argued that a more distinguished historical figure would have been more appropriate.
Marcelo Rebelo de Sousa, president of Portugal, insisted the tribute to Ronaldo was legitimate, as he was "an example of excellence [that] projects Madeira and Portugal across the world far more than anybody else".
For a very handsome man, Ronaldo has had some appalling luck with statue-makers pic.twitter.com/M74YEDng4c— Tom Williams (@tomwfootball) March 29, 2017
Cristiano Ronaldo officially unveils the newly-renamed Raoul Moat International Airport pic.twitter.com/QuIx3dNMlV— Adam Hurrey (@FootballCliches) March 29, 2017