Crystal Palace chairman Steve Parish looks set to join popular TV Programme Dragons' Den after the BBC confirmed that he will join the lineup of entrepreneurs on the show.
Parish will be joined by former banker Jenny Campbell for the 15th series of the programme, as the duo replace outgoing investors Nick Jenkins and Sarah Willingham.
The series is expected to be broadcast later this summer which will likely mean that filming of the show will not interfere with the football season, although it does mean that Parish will have other commitments besides helping Eagles' boss Sam Allardyce buy new players.
Dragons Den effectively sees hopeful businessmen and women fight for financial investment from the panel of proven entrepreneurs, who may opt to fund or help run a potential business idea that catches their eye.
Speaking about his decision to join the show, Parish told the BBC: "I'm thrilled to become a dragon and really excited to meet the entrepreneurs in this series, see what ideas they bring to the den and how I might be able to help them grow."
The Palace chairman will also join fellow panellists Peter Jones, who's been ever present on the show since it began, as well as Deborah Meaden and Touker Suleyman.
Somewhat ironically, Parish will not be the only Palace chairman to have appeared on a television giveaway show after former owner Simon Jordan appeared on ITV's Fortune: Million Pound Giveaway in 2007.
Parish's Eagles currently sit 15th in the table and after a long battle with relegation, they appear to be pulling clear of the bottom three and have opened up a seven-point gap between themselves and Swansea City, who occupy the final relegation spot in 18th.