Cycling - British Eurosport to screen Tour of Britain

British Eurosport will show every stage of the Tour of Britain live following an agreement with Sweet Spot Group and MP & Silva.

Tour of Britain - Wiggins claims stage three to lead overall

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Bradley Wiggins, Team Sky

The race covers just over 1,000 kilometres over eight days and starts on Sunday 15th September with the stage from Peebles to Drumlanrig Castle. In a deal brokered by the international media company MP & Silva, British Eurosport will be the only UK broadcaster to cover all eight stages live, culminating in the iconic finish on Whitehall in the heart of London on Sunday 22nd September.

The race was won last year by British rider Jonathan Tiernan-Locke for Endura Racing, a win that helped him clinch a move to Team Sky.

This year the race is part of Sir Bradley Wiggins’ plans to return from injury and illness that saw him withdraw prematurely from the Giro d’Italia and precluded his participation in the Tour de France.

On 25th June Wiggins told, “My main focus for the rest of this year is the World Time Trial Championships at the end of September. I’ll be riding the Tour of Britain before that as preparation, and I’m really pleased about that. The Tour of Britain is getting bigger every year and the crowds that come there make it a lovely race to compete in. We had looked at the possibility of riding the Vuelta a España instead, but the Tour of Britain was too much of a call for me. I love riding that race and I’d like to do well in it.”

British Eurosport Managing Director David Kerr said, “We are very pleased to have the opportunity to show every stage of the Tour of Britain live. The event continues to grow in stature every year and Sir Bradley Wiggins’ stated intention to ride in the race this year will only add to that.

“The Tour of Britain is one of over 30 cycling events we will show live this year, including 24 of the 28 UCI World Tour races and all three Grand Tours and it confirms our position as the Home of Cycling”

Alongside coverage of every stage live in the UK, Eurosport will also be the exclusive broadcaster* of the Tour of Britain on an international basis. The race will be exclusive in approximately 120m homes across 53 countries in Europe and also broadcast by Eurosport Asia-Pacific to 19 countries.

Andrea Radrizzani, Group CEO, MP & Silva, said: “We are very pleased to have reached an agreement between Sweet Spot Group and Eurosport to broadcast the 2013 Tour of Britain in a total of 72 countries in Europe and Asia. Cycling is a growing sport in those regions with an increasing number of fans worldwide.”

British Eurosport will also show the inaugural Ride London Classic event, a UCI European Tour race on the streets of London and Surrey, including the famous climb of Box Hill and finishing on The Mall. The Ride London Classic takes place on Sunday 4th August.

*Excluding UK, Indonesia, Philippines, Sri Lanka, Thailand and Australia

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