It took a day, but Oklahoma State coach Mike Gundy has now apologised for wearing a 'One America News' (OAN) network t-shirt.
Oklahoma State star running back Chuba Hubbard tweeted on Monday he would not participate in team activities until the program made changes after a photo had been posted of Gundy in the OAN shirt.
OAN is considered a right-wing, pro-Donald Trump cable news network known for criticising the Black Lives Matter movement.
Later on Monday, Gundy appeared in a video with Hubbard, and the 52-year-old coach said he would change. He did not apologise, though. That finally came on Tuesday.
"I had a great meeting with our team today," Gundy said in a video posted to Twitter.
"Our players expressed their feelings as individuals and as team members. They helped me see through their eyes how the t-shirt affected their hearts. Once I learned how that network felt about Black Lives Matter, I was disgusted, and knew it was completely unacceptable to me.
"I want to apologise to all members of our team, former players, and their families for the pain and discomfort that has been caused over the last two days. Black lives matter to me."
Gundy is entering his 16th season at Oklahoma State, leading the Cowboys to a 129-64 record and the 2011 Big 12 championship since taking over the program in 2005.
Hubbard was a unanimous first-team All-American in 2019 after leading the NCAA with 2,094 rushing yards and scoring 21 rushing touchdowns en route to being named the Big 12 Offensive Player of the Year.
The junior finished eighth in Heisman Trophy voting and is one of the favourites to win the award in 2020.