DJ Khaled is gearing up to make a splash in the world of men's grooming.
For his latest venture, the music mogul has partnered with the team at Endexx Corporation on BLESSWELL - a collection of CBD-infused formulas.
Comprised of beard oils, shaving creams, face cleansers, and body washes, the line is described as the "essential toolkit for a man's complete at-home self-care needs".
"Aside from love and family, health and wellness are our greatest blessings. That's the key," shared Khaled. "Reflecting on my quest to a better mind and body, I found my daily habits to have the most impact on my overall outlook of life. I created BLESSWELL to provide men with an at-home CBD grooming solution that allows them to put their game face on, build their confidence and get their mind in the right zone."
Core products include the Blue Charcoal Face Mask, a nutrient-rich mask naturally scented with lavender and mint to help calm the mind and invigorate the senses, and the Facial Cleaning Scrub, which contains a blend of calendula and willow bark extract to clear pores and calm sensitive skin. Items are priced from $15 - $26 (£10 - £18) and are now available to buy online.
And Todd Davis, chief executive officer of Endexx Corporation, is thrilled to have the hip-hop star onboard at the brand.
"Creating these unique, premium products with someone of his calibre has been monumental for the Endexx Corporation brand," he stated. "His passion for the category started with his personal and professional journey in the wellness realm and he has since become someone people look up to for personal care advice and expertise."