Duke and Duchess of Cambridge launch YouTube channel

Watch: Prince William and Duchess Catherine launch YouTube channel!

The Duke and Duchess of Cambridge have launched their own YouTube channel with a montage video showing the couple at work and play.

William and Kate will feature in exclusive clips posted on the video sharing site in the coming months.

The move is likely to be interpreted by commentators as the couple further establishing their voice on a platform that has a huge audience.

On their 10th wedding anniversary, celebrated last week, the Cambridges released a professionally shot video of their family at their Norfolk home and on sand dunes at a nearby beach.

In the first video posted on the site, the couple are shown sat on a sofa with William joking with Kate as it begins. The video was also posted on their Instagram page - which has recently been renamed @dukeandduchessofcambridge from @kensingtonroyal - which has 12.8 million followers.

Pointing to the camera and people behind it, William quips: “Be careful what you say now because these guys are filming everything.”

And a laughing Kate replies: “I know”.

The 25-second-long video rapidly shows brief clips of a range of royal events: from the couple’s trip to Bhutan, to William flying a helicopter and the duchess meeting young children.

William is featured during a visit to the London-based homeless charity The Passage and the couple are seen looking at a billboard showcasing images from Kate’s Hold Still photographic project.

A laughing duchess is shown shearing sheep during a visit to a Lake District farm alongside a clip of William sat in the grounds of Kensington Palace with Sir David Attenborough.

In September the Prince of Wales launched RE:TV, a content platform for short films with Charles as editor-in-chief that was born out of his Sustainable Markets Initiative as a way to inform and inspire audiences about sustainability.

The concept of the video sharing website was explained to the Queen by her granddaughters Princesses Beatrice and Eugenie before she launched her own channel on the platform in 2007 to promote the British monarchy.

Established YouTubers have become the next generation of celebrities with millions subscribing to see clips online giving their creator lucrative full-time careers.

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