The ECB have been forced into an embarrassing climbdown over the promotion of their divisive new competition The Hundred.
Following the launch of a new website and logo, fans were quick to pick up on the fact the stock image featured in the unveiling had been used in a number of other places.
Depicting cheering spectators, the photo was apparently chosen to show fan enthusiasm for the new 100-ball format of the game which has faced criticism from cricketing traditionalists.
However, perceptive fans have discovered the true origin of the image, taken at a Miami concert by rapper Logic in 2017.
Photographer Nicholas Green originally uploaded the snap to photo-sharing website Unsplash with the caption: “I took this shot to catch the reaction of fans of Logic: Everybody’s Tour expressing how they feel about his lyrical music.
“This photo means a lot to me because Logic is one of my favorite (sic) rappers and catching this reaction from the fan reflects on how I was feeling during the concert!”
I've done a little digging and *that* picture being used to promote The Hundred was taken at a concert by American rapper Logic at the Bayfront Park Amphitheater in Miami in July 2017.
Not quite "mums and kids in the school holidays" pic.twitter.com/4wIq9Rcqkh
— Sam Morshead (@SamMorshead_) May 15, 2019
Good that the ECB are appealing to the women & children by holding the Hundred in the 6Music tent at Latitude. pic.twitter.com/miXDdMykQs
— Nick Miller (@NickMiller79) May 15, 2019
— David Shervington (@ShervingtonD) May 15, 2019
— Tim-CricketGuy (@Tim32_cricket) May 15, 2019
These lads bloody love 100-ball cricket. But what else are they into? THREAD. pic.twitter.com/gsZL1hedMr
— Dave Tickner (@tickerscricket) May 15, 2019
The image also appears as the first hit on Google image search for ‘male audience’ and has been widely used as stock photo in various places online.
Facing widespread mockery, the ECB have since taken the image down from their one-page website thehundred.com.
The new eight-team competition is set to begin next summer and will feature both male and female teams.