ECB mocked over photo mishap promoting 'The Hundred'

Yahoo Sport UK
The image used to promote the hundred has been used in numerous places online (thehundred.com)
The image used to promote the hundred has been used in numerous places online (thehundred.com)

The ECB have been forced into an embarrassing climbdown over the promotion of their divisive new competition The Hundred.

Following the launch of a new website and logo, fans were quick to pick up on the fact the stock image featured in the unveiling had been used in a number of other places.

Scroll to continue with content
Ad

Depicting cheering spectators, the photo was apparently chosen to show fan enthusiasm for the new 100-ball format of the game which has faced criticism from cricketing traditionalists.

However, perceptive fans have discovered the true origin of the image, taken at a Miami concert by rapper Logic in 2017.

Photographer Nicholas Green originally uploaded the snap to photo-sharing website Unsplash with the caption: “I took this shot to catch the reaction of fans of Logic: Everybody’s Tour expressing how they feel about his lyrical music.

“This photo means a lot to me because Logic is one of my favorite (sic) rappers and catching this reaction from the fan reflects on how I was feeling during the concert!”

READ MORE: Morgan - England’s confidence growing ahead of World Cup

READ MORE: Bulgarian boxer suspended in California for kissing broadcaster

The image also appears as the first hit on Google image search for ‘male audience’ and has been widely used as stock photo in various places online.

Facing widespread mockery, the ECB have since taken the image down from their one-page website thehundred.com.

The new eight-team competition is set to begin next summer and will feature both male and female teams.


What to read next