Eddie Hearn insists Tyson Fury vs Derek Chisora III is an 'unwanted trilogy' and 'a hard sell'

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'The Gypsy King' was initially in talks to fight Anthony Joshua but their teams were unable to come to an agreement on a deal.

AJ instead is looking to fight Dillian Whyte early next year, while Fury has signed to face Chisora in a trilogy bout at The Tottenham Hotspur Stadium on December 3.

Hearn has long been affiliated with Chisora, but this bout will be promoted by Frank Warren and will be broadcasted via BT Sport pay-per-view.

The Matchroom chief empathises with boxing fans who are disappointed by the Fury-Chisora match-up. "It's difficult because Derek is my mate, but I've obviously seen the response from the public and how they're disappointed with the fight," Hearn told Betfred's Lightweight Boxing Show. "The fact that Tyson has beaten Derek twice already makes the fight a hard sell in that respect. Tyson Fury was always going to pick an 'easy' fight for December 3rd ultimately and we thought that was going to be Manuel Charr, but as it was met with such disdain from social media, they went with Derek Chisora instead. "If Tyson hadn't beaten Derek twice already, then two Brits going head-to-head is a pick we would have understood. The reason people are upset with this fight is because it's an unwanted trilogy. "Del Boy always shows up and he's coming into the fight off the back of a victory against Kubrat Pulev. He will give everything in that fight."

Fury's star power is clear as this event still looks likely to sell out. But Hearn cannot see it "smashing pay-per-view records". "They've said they've sold 50,000 tickets already, so I believe the fight will sell out the stadium. Tyson Fury is a big name and people know who Derek Chisora is," Hearn continued. "It's a bit of a weird one, December 3rd without a roof but us Brits are a bit crazy and think it's funny, so we will turn up anyway. "They'll need a strong undercard because I don't think it's going to smash pay-per-view records, but it could have been a lot worse. If Tyson would have fought Manuel Charr, then maybe nobody would have shown up." Chisora is coming off a win as he beat Kubrat Pulev on points earlier this year. But Hearn is right in saying the Fury fight is a "hard sell". Fury has already beaten Chisora twice on points with their second meeting taking place in November 2014. WBC world champion Fury is also a much better boxer now than he was back then, so expect the third fight with Chisora to be even more one-sided.

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