England’s golden generation of footballers have reunited with the current team’s leading players to raise awareness of bowel cancer, the disease that ended the life of 1966 World Cup winning captain Bobby Moore and kills 44 people a day in the United Kingdom.
Four of Gareth Southgate’s current squad – Gary Cahill and Joe Hart as well as Jordan Henderson and Harry Kane, both currently injured – were photographed shirtless for a new campaign to highlight the areas of the body that bowel cancer attacks. The likes of David Beckham, Steven Gerrard and John Terry kept their red Moore 1966 shirts on for a photoshoot organised by the England Footballers’ Foundation.
The charity is in its tenth year and is funded by the players donating the match fees to which they are entitled from the Football Association for playing for England. They have also made more 250 personal appearances to support the charity.
The Bobby Moore Fund was established by the late England captain’s widow Stephanie Moore to raise awareness of bowel cancer which claimed his life in 1993 when he was just 51. He had already survived testicular cancer during his playing days. The “Moore to Know” campaign has been launched in collaboration with Cancer Research UK and features the players explaining how the early signs of bowel cancer can be spotted.
Hart said on behalf of the campaign: “More than 110 people are diagnosed with bowel cancer every day in the UK. More than half of bowel cancer cases could be prevented and we want to pass that message on. There are a lot of things you can do to reduce the risk of bowel cancer.”
His predecessor, goalkeeper David James said: “It’s important to know what’s normal for your body inside and out. Early diagnosis is key as bowel cancer is much more likely to be treated successfully if it’s picked up early.”
Stephanie Moore said: “We urge men and women to visit www.bobbymoorefund.org to learn about the measures you can take to prevent the disease and recognise the symptoms early. It’s absolutely key to have the England Footballers Foundation helping us as we find that the players really help us get the message across.”