The ES Shopping Shortlist: What to shop, see and know in October

·8-min read

Double double, toil and trouble, October is here and a month of mischief awaits. A change of season means a change of wardrobe too, and we can’t wait to layer up in cosy separates after our non-starter of a summer.

This month presents plenty of opportunity for fashion, from Oktoberfest-style boozing with mates to nailing your fancy dress look at end-of-month Halloween parties. Get the skinny on what to wear for less with our roundup of the best fashion sales happening right now.

October is also Breast Cancer Awareness Month, and offers a chance to help you join the campaign against this horrible disease - and bag yourself something pretty along the way. Check out our bullet-point guide to some of the best buys that support the charity.

Here’s our pick of top buys, flash sales and splurgey spends for the month.

Support the fight against breast cancer

October marks Breast Cancer Awareness Month, and some of the country’s best-known brands have launched limited edition products to support the campaign.

 (Jo Malone London)
(Jo Malone London)
  • Jo Malone: the fragrance house has created a limited edition pink and white spotted bottle for bestseller, Peony & Blush Suede. £20 from each sale will be donated to The Estée Lauder Companies’ Breast Cancer Campaign.

  • Bobbi Brown: another Estée Lauder-owned company, the makeup expert is harnessing the power of pink this season. It’s donating all profits from sales of its Crushed Oil-Infused Glass Duo to the Breast Cancer Research Foundation.

  • Clinique: treat your skin to some TLC and help vanquish breast cancer with the purchase of Clinique’s Jumbo Dramatically Different Moisturizing Lotion+. £10 from the sale will go to The Estée Lauder Companies’ Breast Cancer Campaign.

  • Bravissimo: the lingerie brand has always been a champion for big boobs, so naturally, it’s using this month to support CoppaFeel! It has launched a new bralette, with proceeds of sales going towards the campaign, and there will be plenty of boob-based events on chest health in shops throughout the UK.

  • ghd: haircare heroes ghd will donate £10 from sales of its pink limited edition products (straighteners and a hair dryer), to breast cancer charities around the world. The tools come in a rosy hue and have the motivational words ‘Take Control Now’ on the side to serve as a reminder for regular self-checking.

  • Sofology: pick up selected new season homewares at Sofology and the brand will donate a portion of the profits to Breast Cancer Now.

  • Birchbox: £1 from new subscribers signing up to the beauty box service will be donated to Look Good Feel Better. What’s more, the company will donate further pounds to sales from the online shop and followers who add #BirchboxPink to their social media posts.

  • Cath Kidston: shop the button spot selection to ensure your purchases help Cath Kidston further the fight against the disease by donating to Breast Cancer Now.

  • Only Curls: have pledged 20 per cent of the profits from sales of their pink accessories in support of Breast Cancer Awareness Month.

  • Pureshore Jewellery: are giving 20 per cent to ‘Wear it Pink’ for sales of the Rose Gold Wildflower Collection.

  • Womanhood has launched a campaign with breast-cancer survivor, Lauren Mahon. It will involve a new range of mastectomy and post surgery bras from Love Rose and AnaOno (both female-founded brands from breast-cancer survivors). Ten per cent of the proceeds from the range will go to the Make Seconds Count charity.

AllSaints gives fashion a new home


The fashion industry is making great strides in becoming a less wasteful place, and now AllSaints is helping the cause by sending surplus stock to the Coal Drop Yard Shelter Boutique where it will be sold in a store takeover until October 10.

Shop over 1000 pieces, and have your new threads embroidered, upcycled or repurposed with a schedule of workshops and activities over the period.

In addition, AllSaints will also create Shelter Donation Stations in various stores across the country making it easier for customers to drop off their unwanted clothes. The pair have also made a limited edition tee, £10 of which will go to Shelter to help those without a place to call home.

£45 | AllSaints

Sip in style with Kalinko


With party season on the approach, you may be looking for small ways to upgrade your homewares, ready to impress friends and family at your next shindig. The good news is that Kalinko is selling its bestselling rattan ice bucket in three exclusive colours (ruby, sapphire and aquamarine) over on Trouva from October 29. As with all of the brand’s homewares, the chic ice bucket has been handmade by skilled artisans in Myanmar and purchase costs go directly to the makers. Each one comes with an insulated centre and a pair of matching tongs to complete the look.

Sign up now to be notified exactly when they’re on sale.

Warehouse x British Museum launch a winter-ready collection

The label, now owned by boohoo, is keeping tight hold of its high street DNA with a trusty collection of ready-to-wear pieces that work for the office and beyond. Its latest collab with the British Museum has resulted in a range that has ‘winter floral’ written through it like a stick of particularly fancy rock.

Shop the collection now

& Other Stories launches a fashion-led board game

 (& Other Stories)
(& Other Stories)

If you’re mourning the end of fashion month for another season, you can stay in the game thanks to & Other Stories’ brand new launch, The Style Game. The portable game is perfect for playing on the move, and features the brand’s AW21 collections from the Stockholm, Los Angeles or Paris atelier. The first one to gather the full look from one of the ateliers wins, and along the way you’ll be quizzed about fashion, culture and iconic women.

£28 | & Other Stories (in-store only)

Planet saving knickers are here

Ethical underwear brand Stripe & Stare has launched a new completely biodegradable collection that takes just 180 days to decompose. The comfy collection comes just at a time when we’re looking for ways to stay cosy indoors and comprises sleepwear as well as underwear. We’ve never felt more incentivised to be sustainable.

Shop now

FLOWERBX launches Autumn wreaths


Interiors fans know that a wreath needn’t just be for Christmas. We’ve seen Easter ones, whimsical designs for summer and now comes an influx of leaf ones. New data shows that searches for ‘Autumn Wreaths’ were up by 87 per cent as Brits look to bring autumnal themes home. FLOWERBX has an array of pretty looks, including this cream wheat option which comes with an optional ribbon for extra style points.

From £155 | FLOWERBX

Some ice with your Smirnoff?

Vodka king Smirnoff is best sipped on the rocks, a feeling they’re expressing quite literally with their new launch, which involves a Diamond Hunt. To mark their new Smirnoff 21 Diamonds, the brand has hidden 21 diamonds, each worth £4,000, in unique codes on limited edition Smirnoff 21 Diamond bottles and collars across the UK.

What are you waiting for? It’s time to join the hunt.

Evangelists and Pilgrims create carb heaven

 (Pasta Evangelists)
(Pasta Evangelists)

Two cheerleaders of Italian cooking, Pasta Evangelists and Pizza Pilgrims, have put their culinary heads together and borrowed ideas off each other’s menu for a limited time.

From Oct 11 - 24, you’ll be able to order the likes of Double Pepperoni & Spicy Honey Spaghetti; Nduja & Fior di Latte Lasagne; and Conchiglie alla Margherita from Pasta Evangelists.

Meanwhile, those signed up to Pizza Pilgrims ‘Pizza Club’ can choose from two Pasta Evangelists’ themed pizza kits until Oct 26: Wild Boar Ragu or Cacio e Pepe in cheesy pizza form. Just goes to show, sharing really is caring.

Shop Pasta Evangelists (Get 50 per cent off with the code CARBHEAVEN at checkout)

Shop Pizza Pilgrims kits Get £10 off your first order with code ‘PIZZAPASTA1’ at checkout.

M&S welcomes a new addition


It’s an exciting time for British brand JAEGER - it’s joining the M&S family of brands, merging 137 years of design with one of the nation’s best-loved high street brands. Prepare to see the label’s AW21 collection stylishly draped over racks, including looks inspired by JAEGAR’s archive. It’s time to embrace proper dressing.

Shop now

GymShark launches a pop-up nail bar


The fitness wear brand is showcasing its new Adapt collection prints and colourways by way of a nail salon pop-up. Get your digits ready for action at GymShark’s Shoreditch venue from October 9 - 12. You’ll be able to choose between an acrylic and gel mani with patterns including camo, cow print and butterflies, all while sipping a coffee and checking out the new threads. The totally free event will operate on a first come, first served basis.

The particulars: 11am-6pm, October 9 - 12, Gymshark Nails, 9 Club Row, Shoreditch, E1 6JX

Eataly hosts inaugural Wine & Prosecco Festival


Had your fill of beer and bratwurst? Head over to Liverpool street where Eataly, a temple of delicious Italian gourmet things sprawled over an entire Bishopsgate block, is launching a Wine & Prosecco Festival this October. Running from Oct 15 - 24, the festival promises to showcase a series of unique wine and food events. It starts with a wine sale with 20 per cent off ALL wine if you buy six bottles or more - time to stockpile for Christmas.

Get tickets

Peachylean is the latest fitness brand championing curves

Half the battle of working out is looking good. There’s a new champion for the plus size fitness fan - Peachylean. The inclusive brand, which has appeared on Dragon’s Den, is specifically designed for women of all shapes, sizes, and ages, offering support whether you’re running, lunging or downward-dogging. There are block colours as well as patterns, so you can mix up your workout wardrobe as often as you like. No excuses now.

Shop now

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