Wiggins, winner of the Tour de France and eight Olympic medals, announced his retirement from cycling six days ago.
But far from put his feet up, the 36-year-old has signed up for the latest series of The Jump which takes place this month.
Other contestants will include fellow Olympians Louis Smith and Jade Jones, Paralympian Kadeena Cox and rugby World Cup winner Jason Robinson.
And Wiggins admitted the chance to get the competitive juices flowing once again was a major draw in taking part.
"Skiing is a big passion of mine, it was a mix of that and the other committed names this year that made me want to sign up," he said.
"From Jason Robinson and Robbie Fowler to Olympians Louis Smith and Jade Jones, these guys have excelled in the sporting arena and I have a lot of respect for them, they will be so competitive.
"Major retiring Olympians such as Sir Steve Redgrave have also trod this path, I see this as a sporting challenge and want to go out there and win it. Just don't call me a celebrity."
Read the original article on Eurosport: Wiggins signs up for reality TV show The Jump