Eurosport will broadcast extensive live HD coverage on Eurosport and Eurosport 2 channels across 59 countries.
The deal includes digital rights for all matches and Eurosport will also become the host broadcaster of the tournament. It will be the first time Eurosport is the host broadcaster of an ATP event.
Formerly known as the Power Horse World Team Cup, the Düsseldorf outdoor clay court tournament is adopting a new format from 2013 by joining the ATP World Tour 250 series.
It will be staged the week before the French Open enhancing Eurosport's tennis portfolio which includes live coverage of the French Open in Paris.
"We are delighted to continue with the strong tradition of ATP tournaments in Düsseldorf and welcome the arrival of an ATP 250 tournament at Rochusclub. With this new tournament status comes a new name and we are very pleased to retain Power Horse as our title sponsor," said tournament director Dietloff von Arnim.
"We are happy and proud to have Eurosport as our host broadcaster for a minimum of the next three years. Our new partnership promises excellent coverage for all tennis fans and sponsors, not only in Germany, but also in all European territories.”
"We are delighted to become the European media partner of the Power Horse Cup," said Géraldine Filiol, Eurosport Deputy Managing Director in charge of acquisitions.
"We will help the new ATP 250 tournament develop by providing extensive coverage to all fans in Europe on our channels Eurosport and Eurosport 2 as well as on internet and mobile through the Eurosport Player".