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A visit to Footaction's site usually means browsing the company's massive inventory of sneakers, fitness gear and streetwear apparel. In celebration of Black History Month and Black excellence, the brand is going one step further and launching its #No1WaySeeingBlack campaign to highlight the efforts of Black creatives and Black-owned businesses championing cultural pride through product, advocacy and community engagement.
"Footaction's goal is to continually inspire and facilitate self-expression for our consumers while always striving for our shared belief of equality," Patrick Walsh, VP and GM of Footaction said of the initiative. "The #No1WaySeeing Black campaign is rooted in the fact that we see you, and we are committed to celebrating the diversity within the Black community every day."
Ahead, you'll find a number of tees and hoodies featuring individuals who are the embodiment of Black culture through their contributions in music, film and pop culture. We also showcased Black-owned businesses that focus on socially conscious advocacy through pullovers that read Humanize My Hoodie, Support Black Colleges and more.
Shop popular styles below and check out the full #No1WaySeeingBlack collection at Footaction.