Pardew's priority will once again be to retain the players he already has in his squad with Demba Ba's infamous release clause a cause for concern once again, while the likes of Cheick Tiote and Yohan Cabaye too have been linked with hostile bids.
However, having admitted they fell short of what they should have done during the summer, the Magpies are also looking to recruit senior players rather than potential.
Pardew, of course, does not have the final say on transfers with Ashley and managing director Derek Llambias judging every deal on its financial efficacy, but he is adamant that he is sending out his message loud and clear.
He said: "I need a couple of players and if you think I am not asking for them, then you are seriously mistaken.
"I need a couple of players, I think, in this group, and maybe even three.
"Whether we can get them across the line on a financial front remains to be seen."
Asked if Ashley and Llambias are receptive to his pleas, Pardew replied: "Of course they are.
"Mike openly would say that in the summer, we should have bought another player, he would actually argue that himself."
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