The Bartercard logo will feature on the club's away shirts, match-day programmes and perimeter advertising at Victoria Park.
"Hartlepool United are proud to announce Bartercard as our official away shirt sponsor - the company has an excellent reputation for enabling businesses to thrive and we look forward to a successful partnership with them over the next three seasons," said Pools chief executive Russ Green.
Bartercard, founded in Australia in 1991, is an exchange network to help businesses trade goods and services without the need for cash.
- Sports & Recreation
- Hartlepool United