Ford announced as a sponsor of the RideLondon cycling festival

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Riders in The Mall during the RideLondon  festival in 2019  (Jon Super for Prudential RideLondon)
Riders in The Mall during the RideLondon festival in 2019 (Jon Super for Prudential RideLondon)

Ford has been announced as a sponsor of the RideLondon cycling festival.

The car giant will be the sponsor of the Ford Queen of the Mountains competition for the top women pro riders in the UCI Women’s WorldTour three day stage race, the RideLondon Classique.

As part of the sponsorship, the race director will drive a Ford Kuga PHEV for the race convoy,

A Ford Mustang Mach-E will be the official electric vehicle as part of the London 2022 RideLondon Classique support fleet.

RideLondon takes place this year from 27 to 29 May and also features rides for non-elite riders and the Freecycle event where people of all ages and abilities can cycle along eight miles of traffic-free roads in central London.

The partnership with Ford will also see Ford support RideLondon FreeCycle’s Led Ride scheme.

Enabled by London Cycling Campaign, Led Rides will lead riders from all 32 of the London boroughs to Freecycle, therefore encouraging people to cycle into the city centre.

Claire Killwick, Head of Customer Communications at Ford of Britain, said: “As RideLondon comes to Essex, we’re excited to lend our support.

“Ford is committed to achieving zero emissions in vehicles sales and carbon neutrality across its European facilities, logistics and suppliers by 2035.

“Our Park The Car initiative is part of this and the message is simple - if your journey is under three miles, consider walking or cycling when you can.”

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