Golf merchandise spotlight: Fury Athletix features sport-specific headwear

Golfweek is taking a look at a number of golf merch manufacturers and distributors, after sifting through their wares at the PGA Merchandise Show in Frisco, Texas, last summer.

While on-site we chatted with Jeff Medici, the CEO and founder of Fury Athletix, a Texas-based firm that has been selling hats for two years.

“One of our big things that Fury Athletix is to try to design hats that are not only the highest quality but are also specific for the actual sport or activity that you play in,” Medici told Golfweek.

The company, which designs and produces the hats in Texas, has a number of ambassadors, including PGA Tour star Luke List.

Click here to see all the products we’ve spotlighted.

Story originally appeared on GolfWeek