Golf has Paige Spiranac and now tennis has its own band of influencers

Golf has Paige Spiranac and now tennis has its own band of influencers

Paige Spiranac has led the way as golf’s leading influencer and now contenders are looking to follow in her footsteps in the tennis world.

Spiranac boasts a following of over 3.7million on Instagram and close to 750k followers on Twitter, with each of her posts attracting huge attention with her big audience.

Spiranac’s Christmas post (below) scored over 250k likes on Instagram and 3.2million impressions on Twitter, with her prowess on the golf course ensuring the sport has been taken to a whole new audience.

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Here, we look at those hoping to follow the lead of Spiranac in the tennis world, with several leading players already classed as influencers who can take the sport to a new audience and some stars of the game past and present also making their mark.

PLAYER POWER – Emma Raducanu, Eugenie Bouchard, Camilla Giorgi

Former US Open champion Raducanu remains a huge draw to a youthful audience on social media platforms.

With lucrative contracts in place with leading sponsors, the British No 1 boasts over 2.5million followers on Instagram and more than 658k followers on Twitter.

She is an LTA Youth ambassador and an inspiration to young players who were enticed into tennis after her US Open win last year.

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Genie Bouchard is another active tennis player with a huge following of non-tennis fans.

The Canadian star was a Wimbledon singles finalist in 2014 and she also reached the last four of the Australian Open and French Open in that same year.

She has more than 2.3million followers on Instagram and over 1.6million on Twitter, the Canadian tennis ace is hoping to make a return to the top of the game in 2023 after big injury problems on recent years.

Italian star Camilia Giorgi is also a bit it on Instagram, with her glamorous photographs earning her a big following in excess of 650k.

INSTAGRAM INFLUENCERS – Rachel Stuhlmann, Lewis Burton

Influencers all come with different audiences and Rachel Stuhlmann and Lewis Burton are examples of that.

Stuhlmann boasts over 262k Instagram followers, as she promotes tennis wearing glamorous outfits and offering up eye-catching poses.

She has made a big splash in tennis in 2022 and has been hired by tournaments for on-court interviews with star names like Russia’s Andrey Rublev.

Meanwhile, former British tennis hopeful Burton also has a huge Instagram following of over 215k, with his prowess on court seeing him signed up to be an ambassador for All Court Tennis Club.

His relationship with model and fellow influencer Lottie Tomlinson ensures his Instagram page is always active, with beautiful images of his newborn baby son, Lucky.

COACHING GURUS – Patrick Mouratoglou, Ashley Neaves

Tennis coaching pages have proved to be a huge hit on social media channels.

The Instagram page of celebrated coach Patrick Mouratoglou – who lists Serena Williams and Holger Rune on his impressive CV of players he has worked with – boasts over 779k followers.

Mouratoglou is also active on LinkedIn, where he offers coaching advice with slick videos to highlight his points.

There are several tennis influencers who are also making waves in the game, with Ashley Neaves leaving the pack.

Neaves – who is known as the Tennis Mentor is closing in on 100k followers on his Instagram page and he told Tennis365 that he told this website that his social media presence could spread the game to a new audience.

“Influencer is a funny word,” Ashley told us. “Although my influence on different platforms has grown, I wouldn’t class myself as an influencer.

“In the tennis world, those of us putting out coaching tips on our social platforms are doing it to help players to improve their skills, helping parents to get a better understanding of the tennis landscape, or even helping other coaches for ideas on drills.

“As tennis coaches, we have an influence over people in being role models and there is a really positive thing happening online with coaches putting lots of positive content out there. I’m not sure how I feel about being a tennis influencer, but maybe it will grow on me.”

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