Greggs has apparently confused Richmond, North Yorkshire with Richmond-Upon-Thames in pictures of the London borough displayed in their Yorkshire bakery.
The confusion was spotted on Monday by locals who visited the North Yorkshire store after its revamp and noticed the depiction of the Thames.
Greggs’ black and white photos in the Market Store bakery have since been removed. The chain has faced mockery for mixing up the two locations separated by around 240 miles and with a driving distance just short of five hours.
Greggs have been contacted for comment.
The Liberal Democrat MP for Richmond Upon Thames, Sarah Olney joked: “If I was the local MP for Richmond (Yorks) I’d be furious…”
I love a good Greggs. Was impressed with their revamped outlet in Richmond, North Yorkshire today. Adorned with tasteful black and white prints of Richmond. In Surrey. 🤷♂️ pic.twitter.com/4rfVLKl8fs
— Danny Savage (@dannysavage) September 18, 2023
The displayed pictures, showing boats on the Thames river and signs pointing to Kew Gardens, have attracted a mixture of amusement and sarcasm from social media users.
One X (Twitter) user said: “Gotta love the corporate idiots @GreggsOfficial for confusing the glorious Richmond, North Yorkshire with the southern imposter that is Richmond , Surrey. Next they will be confusing their sausage rolls with actual food!”
Former Northern Echo editor Peter Barron wrote: “Half-baked...Greggs have managed to confuse Richmond, North Yorkshire, with Richmond upon Thames. It’s only 250 miles away.”
Many have suggested the situation might be remedied with pictures of the Prime Minister Rishi Sunak’s constituency in Richmond, Yorkshire being put up in a Greggs in the London borough.
In a series of posts praising North Yorkshire sights including Richmond Castle and Georgian Theatre Royal, one X user said: “Just a thought @GreggsOfficial why not put up pictures of Richmond North Yorkshire in your Richmond upon Thames branch? Spread the love.”