Hearts player Woodburn excited for clubs feature in NOW TV's Succession

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Liverpool wonder-kid Ben Woodburn believes he's been lucky to have played in front of two of the best fanbases in the world at Liverpool and Hearts.

The 21-year-old, who broke Michael Owen's record for the youngest Liverpool goal scorer back in 2016, is currently on loan at Hearts, where's he's made six appearances.

The Welsh international has made a great start to life in Edinburgh, with his new side currently sat in second, one point behind Steven Gerrard's Rangers.

Woodburn said: "Both Liverpool and Hearts fans are incredible.

"Liverpool fans are the best in the world, and Hearts fans are probably the next best I've played in front of; I can't complain really because both clubs are massive.

"It's just been unbelievable really to be able to play for both clubs.

"I really enjoy it, the crowd have taken really well to me, and I've played in front of a good few fans here.

"The atmosphere has been incredible, so I can't ask for much more from the fans."

Hollywood has hit the streets of Edinburgh, with Woodburn’s Hearts playing the most unlikely of starring roles.

To celebrate the return of season 3 of hit-show Succession, streaming service NOW is bringing a slice of the Roy family’s dysfunctionality to the UK, with a Succession-inspired football ‘takeover’ in Edinburgh.

In season two of the hit show, Roman Roy (played by Kieran Culkin) buys the Scottish football club Hearts to impress his father Logan (Brian Cox), only to awkwardly discover that his billionaire dad is a fan of Edinburgh-rivals Hibernian.

A fan of Succession; Woodburn was thrilled when fiction became reality last week, with HBO and streaming service NOW reaching out to Hearts to see if they could collaborate.

NOW and Hearts were celebrating Roman Roy’s fictional takeover of the team, with the name of the family’s infamous company Waystar Royco added to the front of Hearts’ iconic maroon home shirts as well as on branding within the club’s Tynecastle stadium.

The limited-edition Succession-inspired shirts were unveiled at Tynecastle by Robbie Neilson and players John Souttar, Woodburn, Stephen Kingsley, and Ben Baningime.

Woodburn added: "I'm definitely going to watch Succession now that there's a connection between the club and the show, it's on Now TV, which is a great setup, and so I can’t wait to catch up on the first two seasons.

"You can't really get them two, Hibs and Hearts mixed up; it would be tough for everyone, wouldn't it!"

Manager Robbie Neilson (centre) with players (left to right) Cammy Devlin, Woodburn, Baningime, Josh Ginnelly, Kingsley and John Souttar wearing Waystar Royco sponsored shirts
Manager Robbie Neilson (centre) with players (left to right) Cammy Devlin, Woodburn, Baningime, Josh Ginnelly, Kingsley and John Souttar wearing Waystar Royco sponsored shirts

The partnership with Hearts stands out as a world-first – the first-time ever that the front of a major professional football shirt has been sponsored by a fictional company.

In keeping with the Roy family’s love of all things exclusive, only 100 of the Waystar-branded shirts have been created meaning the only way to join the exclusive ownership club is by entering a special giveaway on NOW’s Instagram page.

Jamie Schwartz, Director of Brand, Marketing and Merchandising at NOW said: “We want as many people as possible to enjoy amazing, critically-acclaimed shows like the Succession on NOW and this partnership with Hearts F.C. is a great way of celebrating the show in a way that fans will love and that also raises awareness of this must-watch content among a completely new audience.”

Chief Executive of Hearts Andrew McKinley commented: “As huge fans of the show, we’re really excited to be working with NOW to bring this Succession takeover to Tynecastle. We love watching the Hearts-related storylines in the show, although we’re quite thankful not to have any members of the Roy family running the club in real life.”

Succession Season 3 is available to stream on NOW from 18th October with a new episode being released each week. You can watch the new season and catch up on Seasons 1 and 2 of Succession on the NOW Entertainment Membership and for your chance to win one of these highly sought-after Hearts shirts, keep your eyes peeled to NOW’s Instagram page today.

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