Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.
Get to know the innovative beauty brands redefining what it means to be part of the beauty industry and the fearless leaders behind them on In The Know’s video series “Beauty Rebels.”
Have you ever gone to the store to pick out beauty products only to be overwhelmed by all the options? With HelloAva, you won’t have that problem.
Founded by Siqi Mou, an entrepreneur who immigrated to the U.S. from China at 17 years old to attend college, HelloAva is a personalized skincare recommendation engine that utilizes both artificial intelligence and human expertise to suggest the best products for your skincare regimen. It also stores data from customers based on their skin attributes in order to give the most relevant recommendations.
“A lot of what we do is to make sure that we can take the guesswork out of this skincare purchase process and to make sure that we only recommend you products that work for your specific skin needs,” HelloAva co-founder Kailu Guan explained to In The Know.
So how does HelloAva work? Well, the first thing every customer needs to do is take a five-minute skincare quiz. Once you’re finished with the quiz, you will get “an in-depth analysis of your skin type and skin strengths and weaknesses,” according to Guan. After that, you are matched with a licensed aesthetician who will recommend products.
Mou’s experience as an immigrant surrounded by “amazing talent from all over the world” has certainly influenced her company mission, which is to help people of all walks of life find the right skincare for their specific needs.
“You are super unique and you should celebrate and love for who you are and that’s something that no one can ever take away from you,” Mou said. “That should also be the case for your skincare.”
Head to HelloAva’s website to take the skin quiz and get your personalized results!
Treat the budding chef in your life to these top-rated gifts:
If you enjoyed this story, discover the best skincare products for people in their 20s, according to Sephora.
More from In The Know:
The post HelloAva uses AI and human expertise to help you personalize your skincare regimen appeared first on In The Know.