There’s a new player entering the world of syndicated game shows.
CBS Stations has picked up the syndicated game show The Flip Side, hosted by Jaleel White (aka former Family Matters favorite Steve Urkel). The series will debut on CBS Stations across the country beginning in the fall.
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The Flip Side will pit two teams of players against one another to “test them on how they think two different groups of people feel about the same issue. Teams choose from multiple choice answers, and whoever has the best intuition on human behavior will find themselves richer.”
“I have had fun being a celebrity contestant on numerous game shows, but I’ve always really wanted to be the host, giving people money and making their day!” White said in a statement announcing the series. “When I first heard this concept, I immediately wanted to be the ringleader of this entertaining, funny game show where the only requirement is being in tune with human nature.”
The Flip Side is distributed by CBS Media Ventures, which also distributes or produces The Drew Barrymore Show, Jeopardy, Wheel of Fortune, Entertainment Tonight, Inside Edition, Hot Bench and Pictionary, as well as the Judge Judy and Dr. Phil libraries.
“Game shows have been a bright spot in syndication — and network primetime — the last few years,” said Wendy McMahon, CEO of CBS News and Stations and CBS Media Ventures. “Their loyal viewers tune in more times per week than any other genre. We are excited to bring a fun concept, combined with the exceptional comedic skills of host Jaleel White, to the marketplace with The Flip Side. It’s a perfect addition to any station’s lineup with the flexibility to play in multiple time periods or a game show block.”
It’s unclear which daypart CBS Stations will air The Flip Side as sources say that depends on when local affiliates opt to air it though insiders suggest it will air during the daytime period.
White is repped by Silver Lining Entertainment, AP Brand Group and Gang Tyre.
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