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JD.com Opens Fashion Warehouse in Suburban Paris

JD Worldwide, the cross-border branch of JD.com, recently launched its first fashion goods cross-border direct procurement warehouse in suburban Paris.

The 32,300-square-foot facility in Val-d’Oise will provide fulfillment solutions for European brands that want to sell directly to Chinese consumers without having an established entity in the country.

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The warehouse will house merchandise from France, Germany, the U.K., Italy and Spain, among other European countries. A wide range of products, including apparel, beauty and fine jewelry goods from “over 100 respected brands” will fill the space, according to JD.com.

As the company’s first self-operated cross-border e-commerce fashion warehouse in Europe, the facility reflects JD.com’s plan to expand its cross-border e-commerce business.

“Our strategy focuses on expanding our supply chain to the very locations where brands are based,” said Louis Zhang, general manager of luxury and fashion at JD Worldwide.

Zhang said being close to brands’ headquarters can not only “meaningfully reduce fulfillment costs for local sellers,” but also offer faster delivery, competitive pricing and customer services.

“This innovative approach is designed to unlock new possibilities for more small and medium-sized enterprises and specialty brands from Europe, providing them with an entry point into China’s vibrant and dynamic fashion market,” added Zhang.

Shoppers can now access JD.com’s Paris warehouse offerings via a direct link on its website and app.

JD.com’s logistics branch began accelerating its warehouse network in 2020. JD Worldwide’s logistic network spans more than 1,600 warehouses, including nearly 90 bonded, direct mail and overseas warehouses in Japan, South Korea and Europe.

The warehouse opening points to heated competition in the cross-border retail for Chinese e-commerce players, including JD.com and Tmall.

Cainiao, Alibaba’s logistics arm that has plans to seek a recent initial public offering, has set a target of establishing one to two warehousing and distribution centers every year in Europe, North America and Southeast Asia, the company said in a recent statement.

To compete with the likes of Temu and Shein, Cainiao and AliExpress recently launched a global five-day delivery express service, allowing products to be shipped from China to consumers all over the world in five days.

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