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Jimmy Choo Taps Guy Remmers for Men’s Campaign

British actor Guy Remmers, who rose to fame for his portrayal of Theo, Duke of Tintagel in Apple TV’s period drama “The Buccaneers,” has been tapped by the British luxury footwear and accessory brand Jimmy Choo to appear in its spring men’s campaign.

Posing in front of colorful doors, Remmers sported new-season monk straps and mules in pastel tones. He also highlighted a few men’s bags for the occasion, a blue tote embossed with star motifs, and a small crossbody bag with a digitized logo print pattern.

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Guy Remmers stars in Jimmy Choo spring 2024 men's campaign
Guy Remmers stars in Jimmy Choo spring 2024 men’s campaign.

In one shot where the actor is seen on a zebra crossing, Remmers went business casual with a pair of Sammy boots, which come with an exaggerated block heel and round toe, and a large black tote.

The campaign, shot by Anton Gottlob and styled by Ben Schofield, is accompanied by a short film that celebrates the creative spirit of London, where Jimmy Choo is headquartered.

Early this month, the brand unveiled its women’s spring 2024 campaign with model Vivienne Rohner walking the cobbled streets in Ibiza, Spain.

Last December, Jimmy Choo’s oyster-hued shoe boxes came to life in Tokyo‘s Ginza, where the brand teamed with Harry Nuriev, the founder and creative director of interior architecture and design firm Crosby Studios, to work on Choo’s largest store in Japan and fourth-biggest globally.

The store is more than 3,200 square feet and is on two floors. The interior takes cues from the brand’s pop-up on Avenue Montaigne in Paris, with the open design floor.

The second floor is dedicated to Jimmy Choo’s men’s offerings with a double-height staircase and a denim blue room that’s meant to resemble a secret stock room with a 200-foot sofa that fits the boxed room.

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