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Jimmy Choo Tees Up Malbon Golf Collaboration

Jimmy Choo is teeing up to enter the world of golf, joining forces with contemporary lifestyle label Malbon. The collaboration is set to feature a sport-inspired collection, aiming to showcase the evolution of the golf community and its rising connection to fashion.

Fusing Jimmy Choo's undeniable glamor with Malbon's disruptive essence, the collection is likely to include both footwear and apparel styles, though little has been confirmed at this stage. The collaboration comes as a result of a rise in golfwear within fashion, something which Hypebae explored just last month, looking at a specific increase within the womenswear sector.

 

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For Jimmy Choo, the joint venture follows a long list of impressive collaborators, which recently included the likes of Jean Paul Gaultier and Naoko Takeuchi's Sailor Moon.

The Jimmy Choo / Malbon collection will be available globally via Jimmy Choo's website and stores from April 17. In the meantime, check out it-girl Amelia Gray in the new FRAME campaign.