Kevin Leonel is the designer turning sports jerseys into custom streetwear: 'It just feels very special'

·1-min read

Kevin Leonel is a streetwear designer from New York City. Major League Baseball players are some of his esteemed clientele.

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The fashion designer is known for repurposing and reimagining sports jerseys and memorabilia into brand new pieces like cardigans, jackets and hoodies. In January, he made a Philadelphia Phillies Bryce Harper-inspired kimono. After Lionel shared it on Instagram, Harper reached out to the designer. The exchange ended with Leonel making the pro baseball player a custom piece. Now, other major leaguers are wearing his work.

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Leonel spoke with In The Know as he worked on a piece for former Boston Red Sox player Manny Ramirez.

“I do everything by myself. I do all the cutting, I do all the sewing, I do even the research myself,” Leonel told In The Know. “So it starts to tell a story after a while. The colors that are being picked, the team jersey, working with a certain player. It all ties into a certain story.”

Leonel has designed for a slew of baseball players, including the San Diego PadresManny Machado and former New York Yankee’s Clint Frazier.

“My hope one day is to take this worldwide,” Leonel said. “To sell a piece — it takes a lot of effort. You work on it for so long, and for someone to actually use their hard-earned money to buy one, it just feels very special.”

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The post Kevin Leonel is the designer reimagining sports jerseys into custom streetwear appeared first on In The Know.

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