Kylie Jenner is her skincare brand’s best form of promotion in bikini suncream video

Caroline AllenContributor
Yahoo Style UK
She was named Forbes’ youngest self-made billionaire. (Getty Images)
She was named Forbes’ youngest self-made billionaire. (Getty Images)

There’s nobody that embodies the Kylie Skin brand better than Kylie Jenner herself.

The 22-year-old has only just shared an image of herself make-up free in coronavirus lockdown, and now she’s back telling her millions of fans to make sure they’re wearing SPF.

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A solid piece of advice.

The Forbes’ youngest self-made billionaire can be seen laying on a sun-lounger in a bikini to showcase her sun lotion in her latest slow-mo video.

The model created her beauty empire from the ground up with her mum and manager, Kris Jenner.

In November 2019, she agreed to sell 51% of her Kylie Cosmetics to beauty giant Coty Inc. for $600 million, so it’s safe to say Jenner can afford to spend the afternoon lounging around.

Read more: Kendall and Kylie Jenner share extensive bikini collection

The Kylie Cosmetics deal closed in January 2020, and Jenner is now in charge of creative efforts and marketing of the brand.

Her self-made status has come under some criticism due to her famous family, a status which people have argued gave her a helping hand.

Forbes has defended their decision to give her the title for two years in a row given that Jenner didn’t inherit her wealth and has used her platform wisely to grow her brand.

Kylie Skin is one arm of the cosmetics brand, and it’s a brand Jenner is regularly getting involved with on social media.

It stands up to beauty standards by remaining fully-vegan, cruelty-free, paraben and sulfate free and dermatologist tested.

Despite giving up 51% of her Kylie Cosmetics, Jenner seems to be as involved as ever. So much so that her daughter, Stormi Webster, 2, has an entire range named after her.

Read more: Kylie Jenner slammed for ‘inappropriate’ wedding dress attire

It seems that Jenner is putting her billionaire-status to good use, too. During the coronavirus lockdown, she has been sharing plenty of photos of what looks to be a brand new house on social media.

According to TMZ, the Keeping Up With The Kardashians star has recently purchased a new £29.5 million home in Holmby Hills in California for her and her daughter.

That’s a pretty impressive portfolio for a 22-year-old.

Like many of us, Jenner has been using her time in lockdown to give her skin a breather. She recently shared a seemingly make-up free selfie with her 171 million followers.

The rare fresh-faced look encouraged a lot of gushing replies from her fans, describing her as “flawless” without make-up.


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