The Washington Post published a photograph last month of Jones, as a 14-year-old, amid a crowd of white pupils attempting to block black students from North Little Rock High School in 1957.
The now-80-year-old says he was merely an observer and did not engage in discrimination, during a period where US schools were undergoing desegregation.
Speaking after the Los Angeles Lakers' 128-109 win over the Portland Trail Blazers however, James asked why reporters had not asked for his opinion on the matter, in contrast to the Kyrie Irving scandal earlier this season.
"I got one question for you guys before you guys leave," he said. "I was thinking when I was on my way over here, I was wondering why I haven't [had] a question from you guys about the Jerry Jones photo.
"But when the Kyrie [Irving] thing was going on, you guys were quick to ask us questions about that."
Irving was suspended by the Brooklyn Nets in early November after posting links to material containing anti-Semitic depictions, including a documentary.
"When I watch Kyrie talk and he says, 'I know who I am, but I want to keep the same energy when we're talking about my people and the things that we've been through,' and that Jerry Jones photo is one of those moments that our people, black people, have been through in America," James continued.
"I feel like as a black man, as a black athlete, as someone with power and a platform, when we do something wrong, or something that people don't agree with, it's on every single tabloid, every single news coverage, it's on the bottom ticker. It's asked about every single day.
"But it seems like to me that the whole Jerry Jones situation, it's just been buried under 'Oh, it happened. Okay, we just move on.'
"I was just kind of disappointed that I haven't received that question from you guys."