Leeds United see Elland Road redevelopment progress with key appointment confirmed

Elland Road’s proposed redevelopment took a small step forward at Leeds United this month with a key appointment in the chain between supporters and the club. Lucinda Yeadon, a former councillor of 10 years, will be central to fan engagement as the stadium development progresses.

The Whites are well aware of the importance of supporter opinion as they move forward with this new vision for the ground and Ms Yeadon will be essential to keeping communication open. Her appointment was confirmed at the November 5 meeting of the supporters’ advisory board.

In the minutes published by the club this week, it states: “Lucinda Yeadon (LY) [will be] working alongside the club in the proposed expansion. [Her] role will be speaking with the community regarding plans, listening to feedback and working with consultants managing the project.

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“[She] wants to return in the future with more in-depth plans and is keen to engage with the group. Angus Kinnear (AK) says LY is important for fan engagement during the development.

“LY to bridge between club, consultants and supporters. AK says there is scope to facilitate specific meetings. SAB to go away and agree on a structure of dialogue with LY in the future. AK stresses [the] importance of ensuring the stadium still feels like Elland Road.”

Ms Yeadon was an elected member of Leeds City Council between 2008 and 2018, representing Kirkstall ward. She served on the executive board for eight years, holding numerous portfolios, and was deputy leader for three years, too.

Most recently, she has worked as a community liaison manager and social impact manager with Commercial Estates Group. Ms Yeadon is understood to have had responsibility for working with residents, partners and stakeholders through the developments CEG was involved in.