Leicester City captain Wes Morgan could be in trouble for breaching UEFA's strict sponsorship regulations after celebrating his goal in the 2-0 second-leg win over Sevilla in the Champions League, according to The Sun.
The 33-year-old wheeled away in celebration pretending to look through a telescope, which is something associated with drinks brand 'Captain Morgan'.
After captaining his side to Premier League glory last season, Morgan became an official partner with Captain Morgan, with the company even making the Foxes skipper a special edition bottle of rum.
But while his agreements with the company are clear, UEFA forbid players from endorsing their private sponsorships on the pitch, that includes anything from shirt displays to celebrations.
Former Arsenal striker Nicklas Bendtner found himself in hot water for a similar offence at Euro 2016 after he displayed Paddy Power branded pants after scoring.
Captain Morgan have released a limited edition bottle in honour of Wes Morgan pic.twitter.com/f3lgXyN36c
— Dream Team (@dreamteamfc) May 3, 2016
Captain Morgan's Twitter page tweeted ' #CelebrateLikeTheCaptain' after the defender scored against Sevilla, so it's fairly clear that Morgan knew what he was doing.
But it's unlikely that he'll care too much about a fine considering his side just made it through to the Champions League quarter-finals alongside the likes of Barcelona and Real Madrid.
Leicester travel to West Ham this weekend where they will aim to earn their first away win of the season having finally recaptured their form from last season.