Little loop business makes Dragon's Den history with emotional pitch - Watch here

·2-min read
Little Loop founder Charlotte on Dragons Den. Credit: BBC
Little Loop founder Charlotte on Dragons Den. Credit: BBC

Little Loop scored an impressive investment during an emotional appearance on Dragon's Den on Thursday night.

The children's shared wardrobe business came into the Den asking for £70,000 investment in exchange for 7.5% of her business.

Its founder Charlotte Morley launched the platform "as a sustainable response to the nature of the children’s clothing market" and to combat fast fashion and the waste caused by children's clothes.

Morley received high praise from the investors, securing four investment offers from Sara Davies, Touker Suleyman, Steven Bartlett and Deborah Meaden.

Davies and Meaden wanted a 12.5% stake for the money while Suleyman and Bartlett were looking for 15%.

Charlotte then made Dragon's Den history by asking Deborah and Steven to both invest in her company - doubling the investment to £140,000 in a first for the BBC show.

Following her success, Charlotte said: "I’m absolutely thrilled with the outcome. My experience as an entrepreneur has been a true rollercoaster of incredible highs and spirit-breaking lows and I have had to develop the hide of a rhino and an unbreakable belief that what I’m doing is the right thing.

Ms Morley added: "This backing from business owners who I truly respect has really validated that belief and given me even more determination to drive my business forward and, in doing so, revolutionise the UK’s approach to clothing children.”

Viewers on Twitter were quick to congratulate the entrepreneur and many noted that the pitch had made them a little emotional.

One fan posted: "First time a pitch has made my cry on #dragonsden well done Little Loop - what an incredible idea," paired with a clapping and heart emoji.

Meanwhile, another viewer asked: "Best business tv moment? #DragonsDen"

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And Deborah herself retweeted this response to the successful pitch: "Amazing pitch & idea from Charlotte & teaming up with 2 fab dragons @DeborahMeaden & @SteveBartlettSC The old phrase ‘If you don’t ask you don’t get’ works wonders !"

You can catch up on the episode on BBC iPlayer.

Dragon's Den airs at 8 pm on Thursdays on BBC One.

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