Liverpool new kit unveiled: Reds launch first Nike strip for 2020-21 season

Richard Parry
·2-min read

Liverpool have unveiled their new-look Nike kit ahead of the 2020-21 Premier League campaign.

The strip marks the first in their partnership, with Liverpool signing a multi-year deal with the manufacture worth £30million a season after their partnership with New Balance came to a controversial end.

The home kit, in traditional their red, carries a v-neck with white and teal blocked stripes.

Those stripes also appear on the trim of the sleeves and form hoops around the tops of the socks.

On the nape of the neck the 96 emblem, encased by the eternal flames, sits proudly in memory of the 96 children, women and men who lost their lives at Hillsborough.

“We are very excited to be partnering with a global icon like Liverpool FC. This strategic partnership will reinforce Nike’s position as the best and most inclusive football brand in the world,” said Bert Hoyt, VP/GM, Nike EMEA. “As next season kicks off, we look forward to supplying the club and its supporters with innovative, stylish collections while furthering our shared ambition to inspire youth and future generations through brilliant football.”

“We said back in January, when we first announced the new partnership with Nike, about our expectations on them becoming an incredible partner for the club,” says Billy Hogan, Liverpool’s MD and CCO. “We’re so excited to be starting this journey with Nike, the global leader in sports apparel and we look forward to working together to bring performance and lifestyle product to our supporters in the year ahead.”

Photo: Liverpool/Nike
Photo: Liverpool/Nike

Liverpool defender Virgil van Dijk also gave the new strip the thumbs up.

“I’ve been part of the Nike family for 6 years and we have an incredible relationship,” said Van Dijk. “I’m very familiar with the quality of the design and innovation that goes into making a kit like this. Stepping out as champions next season in this kit will be really special.”

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