Liverpool owner John Henry took matters into his own hands after discovering new investment chance

Peter Krawietz of Liverpool with principal owner John W Henry after the Premier League match between Liverpool FC and Wolverhampton Wanderers at Anfield on May 19, 2024 in Liverpool, England.
-Credit: (Image: Nick Taylor/Liverpool FC/Liverpool FC via Getty Images)

John Henry and FSG have sometimes been accused of not being bold enough at Liverpool. But after hearing the owner's account of his latest investment, you couldn't call him timid.

While there have been times at Liverpool when it would have been nice to see more activity in the transfer market, FSG has rarely shied away from bigger-picture investments. It has extensively redeveloped Anfield, for instance, and built the AXA Training Centre.

And away from Liverpool altogether, Henry has made some big moves over the years. He already owned the Boston Red Sox when he arrived, but has since added the Pittsburgh Penguins and a stake in NASCAR team RFK Racing — and most recently, he led a massive $3 billion group investment in the PGA Tour.

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It's this deal that Henry has been discussing recently in an interview with The Boston Globe, the newspaper that forms another part of his empire. And he has explained that he took a leading role in assembling the Strategic Sports Group, the FSG-led vehicle which injected so much money into the PGA Tour.

“Where are the Americans," he asked himself, as he watched PGA Tour representatives answering questions before the US Senate. They had been summoned to discuss the "framework agreement" between the Tour and the Saudi-backed LIV Golf.

At a meeting of Major League Baseball owners, Henry posed a question to Milwaukee Brewers owner Mark Attanasio. “Would you invest in golf?”

In this manner, an alternative to the Saudi investment was born. And FSG and Henry continued to take a leading role.

PGA TOUR Commissioner Jay Monahan and John Henry, Principal, Fenway Sports Group, shake hands after signing an agreement announcing the launch of PGA TOUR Enterprises in partnership with Strategic Sports Group (SSG) at the PGA TOUR Global Home on January 31, 2024 in Ponte Vedra Beach, Florida.
John Henry and FSG led the investment into the PGA Tour. -Credit:Chris Condon/PGA TOUR via Getty Images

FSG hosted a "spirited party" for big names of the golf world, while Henry had personal discussions with Rory McIlroy — the pair were already working together as part of the delayed virtual golf league in which the Liverpool owners are inaugural investors. He then went and led the presentation to the PGA Tour advisory board, who were considering a number of different proposals.

According to Henry, this presentation "showed us being aligned economically and every other way" with the players. Three other bidding groups made their pitches on the same day, but Henry's vision (and cash) won out. says: At a time when Saudi Arabia is increasingly stamping its mark on sport, it was heartening to see a credible alternative put forward in the world of golf. Credit must go to Henry for taking such decisive action.

Liverpool would no doubt now like to see similarly bold moves at Anfield. And they will hope FSG have not spread themselves too thinly, with Henry admitting that his hands are now full.