A picture of high-priced chicken at a Loblaws store in Toronto drew a lot of attention recently on Twitter and has left many consumers confused and angry.
CTV News Toronto Queen's Park reporter Siobhan Morris tweeted a photo of a five-pack of poultry, being sold at a Toronto Loblaws for $27/kg on Tuesday. The tweet has been viewed by more than 3.4 million people.
Many people joined in and called out Loblaws and CEO Galen Weston for setting ridiculously high prices during inflation.
Even Member of Parliament, Michael Coteau, called the price "unacceptable".
"There is no way Loblaws can justify this?" he tweeted.
This is completely unacceptable! Almost $40 for 5 pieces of chicken.
There is no way Loblaws can justify this? https://t.co/36qMFvQEWI
— Michael Coteau (@coteau) January 4, 2023
Shortly after, Morris tweeted that Loblaws confirmed to her in a statement that the chicken was priced correctly and that the chicken was a club pack of "premium" poultry—described as President's Choice Free From Chicken.
That tiny PC FF indicates it's from the grocery chain's "free from" antibiotics line. The thing is, that higher priced "premium" chicken is usually more identifiable like on the right pic.twitter.com/e0jxuxeCIv
— Siobhan Morris (@siomoCTV) January 5, 2023
The "PC FF" on the label indicates its premium quality, the company said.
“The price per kilo is in line with, if not cheaper than, competitor pricing for similar premium products. Beyond the Free From line, we offer customers a variety of quality poultry at various price points,” the statement on CTV News read.
Nonetheless, the exorbitant high price has drawn major criticism and backlash from many consumers.
This is why flash mobs swarm grocery stores in 2023. Just saying... https://t.co/aj8TRrPz3n
— Dean Blundell🇨🇦 (@ItsDeanBlundell) January 5, 2023
— Stephen Lautens (@stephenlautens) January 5, 2023
— Joseph Vander Meer (@CanadaBasic) January 5, 2023
It is well past time that the salaries of executives like Galen Weston are tied to the lowest waged worker. There is no reason why he should make more in a week than somebody else makes in a year https://t.co/qm1LrFs52f
— daanis (@gindaanis) January 4, 2023
The next time you see Galen Weston Jr. in one of those friendly, folksy commercials he does, remember that Loblaws are paying chicken farmers around $2.25 per kg, while they are selling chicken on to the public for $26 per kg! https://t.co/VY50Yn62KP
— Iain J. (@GoTrainAvenger) January 4, 2023