Blackburn new signing Danny Murphy revealed manager Steve Kean's passion for success was one of the main reasons he chose to return to the north west.
Former England international Murphy, 35, who signed a two-year deal at Ewood Park on Monday, had several options following the expiry of his contract at Fulham but was persuaded by the resolute Kean, who remains determined to win over Blackburn's fans following relegation last month.
The club's Indian owners Venkys confirmed last week that Kean would still be in charge when Blackburn embark on their first season outside the top flight in 11 years.
Murphy, who has spent the last eight years in London with Charlton, Tottenham and Fulham, told Blackburn's official website: "I'm absolutely delighted to be signing for Blackburn Rovers.
When meeting Steve Kean I soon realised the passion, enthusiasm and ambition he has for the club and how much he wants the team to bounce straight back up to the Premier League.
"His desire to get me to the club was a huge factor in my decision to join. The owners were also very passionate about their desire to move Blackburn forward as a club and create a squad that is able to achieve promotion.
"I'm excited about my new challenge and can't wait to get started. I have enjoyed a fantastic five years at Fulham and I'd like to thank the club and the fans for all their support.
"Now my new challenge is to help Blackburn get promoted and repay the manager's and the owners' faith in me."