New York Fashion Week unofficially endorses bitcoin

At the Ovadia & Sons runway show during New York Fashion Week: Men’s, the design duo presented one look perfect for bitcoin billionaires in their crypto castles. (Photo: Getty Images)
At the Ovadia & Sons runway show during New York Fashion Week: Men’s, the design duo presented one look perfect for bitcoin billionaires in their crypto castles. (Photo: Getty Images)

The blockchain revolution is seemingly inescapable, and New York Fashion Week is no exception.

At the Ovadia & Sons NYFW men’s show on Feb. 6, the design duo Ariel and Shimon Ovadia presented a 35-look collection replete with punk plaid and leopard print, telling Vogue that an array of musical influences shaped the collection: Elvis, the Clash, and My Chemical Romance, for an amalgamation resulting in “punk gone West.”

Based on one look, however, “West” refers as much to the kind of yeehaw cowboy references as it does the West Coast’s tech hub Silicon Valley, home of bitcoin billionaires and their crypto castles.

A model at the Ovadia & Sons show during New York Fashion Week: Men’s on Feb. 5. (Photo: Getty Images)
A model at the Ovadia & Sons show during New York Fashion Week: Men’s on Feb. 5. (Photo: Getty Images)

The teal dress shirt says, “Bitcoin accepted. No cash,” with the cryptocurrency’s logo.

While fashion is adept at capturing the cultural moment in sartorial form, there’s no word yet on whether you can buy the look itself using bitcoin.

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