If there is such a thing as "war-room envy," then the other 31 NFL teams had better be prepared for Thursday's live look-ins at the Cowboys draft room at their new headquarters at The Star in Frisco.
A glorified conference room at Valley Ranch, this ain't.
"The technology in The Star's war room is highlighted by a 21 feet by seven feet interactive video wall with touch-screen capabilities that team officials say will integrate the information that is used to make decisions and make the process more efficient. There are also two 98-inch multitouch … along with other bells and whistles."
Like the scoreboard at the Cowboys' AT&T Stadium, "The Wall" is the defining feature of the room.
The interactive video wall — which actually is 15 55-inch LCD screens aligned in three rows of five screens each — was built and designed by, yes, Dallas-based AT&T. The team says it allows scouts, coaches and front-office personnel to display graphics, still images, video and other content from multiple sources at the same time as they evaluate draft prospects, not just on draft days but ahead of the scouting combine, before visits and scouting trips.
Some of the other "bells and whistles" of the 1,200-square-foot room are:
— The two 98-inch multi-touch displays that will be used for side-by-side comparisons of players.
— Twelve ceiling speakers and a digital sound processor to support audio for all sources.
— Ceiling-mounted drop microphones for use with audio or video conferencing.
— A display outside of the room showcasing evaluations from previous drafts of Cowboys who went on to star for the franchise.
While the room will be a hotbed during the draft's three days, it also is another way to engage (read: market to) Cowboys fans. This is a Jerry Jones production, after all. The Cowboys, one of the NFL's first teams to allow cameras into their draft war room, are allowing fans onto their headquarters' 91-acre campus this weekend for a variety of events.