When there's NFL news to be broken, the star reporters at ESPN and NFL Network are usually good bets to break it. But when it comes to the league's marquee offseason event, corporate synergy will once again win out over the rush for a good, old-fashioned scoop.
ESPN and NFL Network will maintain their prohibition on staffers reporting teams' draft picks before they are officially announced by commissioner Roger Goodell, Sports Illustrated reports. So whether on social media or the broadcasts themselves, you'll have to await word from the commish before finding out who got picked where.
“We will allow our staffers to tweet any behind the scenes conversations teams are having, trade talks, debates, etc., but what we won’t allow is for them to flat out give away draft picks before the commissioner announces them,” Seth Markman, ESPN's senior coordinating producer, told SI.com. “As I have said in the past, our viewers have overwhelmingly told us that they do not want us to spoil the drama of the draft in any way. This goes for Twitter, too.
"I realize that there are those who disagree with this approach, but we are not in the business of angering our loyal viewers and I personally like the unspoiled nature of this event. Fans love sitting on the edge of their seats to hear what the commissioner says. Trust me, Adam Schefter could easily report who each team is going to pick minutes before the commissioner announces it. That would be terrible TV and he has no interest in proving that he could do this anyway.”
As much of a news hound as Schefter is, Markman's last point carries some weight. Not getting bogged down in the frenzy of pick-to-pick news-breaking should allow him and other plugged-in experts to focus on the bigger picture as the first round unfolds.
And of course, if you're someone who absolutely, positively has to know the picks before Goodell is good and ready, other media entities' staffers are free to tweet at will.