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NFL Plans Syndicated Version of ‘Good Morning Football,’ Moves A.M. Show to Los Angeles

The NFL wants to bring more football talk to morning TV.

The league is shaking up NFL Network’s morning football talk show, Good Morning Football, moving production from New York to Los Angeles, and plotting a two-hour extension of the series, which will be sold in syndication.

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Sony Pictures Television will distribute the syndicated edition of the program, with talks in progress, per a source. Multiple partners are expected to carry the syndicated series, which will be separate from the NFL Network show. Michael Davies, the Sony executive and Jeopardy! EP, will also EP the program.

Good Morning Football launched in 2016, becoming the first NFL network show to originate from New York, where the league is headquartered. The program will go on hiatus starting March 29, with plans to return to production from its new L.A. studio later in the summer or during preseason.

The show will originate from the NFL’s west coast media hub, right next to SoFi Stadium. The facility already produces GameDay and Total Access for NFL Network.

The NFL, long the most popular programming on TV, is coming off a record-shattering season, with TV ratings up mid to high single digits across almost every game package (Amazon Thursday Night Football was up by more than 20 percent), and that comes as pretty much everything else in TV is seeing ratings declines.

This year’s Super Bowl on CBS garnered 123 million viewers, the biggest number in Nielsen’s history of tracking total viewersip.

The shift at Good Morning Football also comes as the NFL, under commissioner Roger Goodell, seeks to further expand its media domination. The syndicated edition of the show will bring more football shoulder programming to the market, increasing the league’s mindshare that much more.

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