New year, new threads.
Nothing invigorates a fanbase like a new set of uniforms. New kits oftentimes signal a new era for teams, which brings hope and excitement for a lot of fans. It also brings about a lot of bad and hilarious Tweets ripping the uniforms.
When Nike took over for NFL's uniform making in the early 2010s, a few things were promised: innovation and the future of design. The innovation in material and jersey technology have been apparent and effective while the design has seen varying degrees of success.
This offseason, we've seen a lot of teams revert to old looks while others have been very fashion forward. In all, five teams have unveiled new uniforms with a few more to come.
Here's how they all look with some of their more prominent changes:
Tampa Bay Buccaneers new uniforms
What's new: Maybe the better question is: what's old?
The Buccaneers spurned their futuristic-looking kits from their 2015 rebranding for something more traditional and familiar.
The Bucs say that their uniforms are inspired by the 1997 through 2013 era of Tampa Bay football, one in which they won their first and only Super Bowl in 2003. In fact, the number font is the same to that of those prior uniforms, with the red a deeper one to that of their prior uniforms. Buccaneers owner Ed Glazer pointed out some of the details of the new uniforms .
This new but familiar look is a direct result of the valuable feedback we received from our fans. We are excited to return to our classic Super Bowl era uniforms while also introducing a sleek Color Rush uniform that showcases our signature pewter in a new and dramatic way. The refreshed classic design of our home and away combinations bridges our past with our exciting new future, and we are confident it will resonate with our fans.
With a new all-pewter alternate uniform, the Buccaneers have just three uniforms in rotation for the time being.
Atlanta Falcons new uniforms
What's new: The Falcons went all-in with a new look for 2020 and beyond.
When their old kits were introduced in the 2002 season, they were almost too futuristic for some to handle. But the looks endured during the Michael Vick and Matt Ryan eras and eventually became dated.
Now, the Falcons take another quasi-futuristic approach with their uniforms while also simplifying them. The team has eight different color combinations with the new uniforms and introduce a new gradient alternate uniform, which actually works well. They are also keeping 1966 throwback uniforms as a wardrobe staple.
But arguably the nicest and most unique part of the Falcons new uniforms is the satin finish of their black helmets; it makes the lids look almost deep gray, which plays well with the rest of their updated color palette. With a single stripe down the sides of the uniforms and and updated number font (with shadowing that works and isn't overstated), the uniforms are certainly toned down but offer a new look.
Per the Falcons' release , there were three goals in the creation of the new design: bring black to the forefront, keep it simple and "reflect the modern progression of the city." With the colors, the design and the "ATL" across the chest, all three missions were accomplished.
Cleveland Browns new uniforms
What's new: As with the Buccaneers, maybe the best question to ask is what's old?
The Browns went in with a bold rebranding in 2015, and it worked to some degrees. While the new, deeper orange was much more inviting and easy on the eyes when paired next to their signature brown, the rest of the branding updates
That's not the case with their new look for 2020. The Browns went with something simpler, more traditional and inviting, a strategy that doesn't or wouldn't work for most NFL teams. Co-owner and executive vice president JW Johnson echoed those sentiments:
We wanted to get back to the roots of who the Browns are. We've heard it from our fans and from our players. We needed to get back to our roots. As you look at iconic franchises like the Browns, the Bears, the Packers, the Cowboys — they're true to who they are. They're not doing a lot of changes and trying to make a lot of flashy moves with their uniforms. I think when we went through the process, it just felt right that we got back to who we are and who we'll always be.
These uniforms are much more similar to the unis of the '50s through '80s and eliminated the "BROWNS" ultra branding on the leg and Cleveland across the chest. While the Browns don't have a lot they can work with when it comes to motifs, these are a welcome sight and change.
New England Patriots new uniforms
What's new: The Patriots have used the Color Rush uniforms as an alternate for a few years now, and it's one of the more visually appeasing sets of unis in the league. With Tom Brady now out as Patriots quarterback, the new uniforms signify a new era in New England football. Jen Ferron, chief marketing officer of Kraft Sports and Entertainment, felt like a moderate change was best for the brand.
As we started to think about the 2020 season and a new decade, we began to envision what we wanted our uniforms to reflect. The success of the 'Color Rush' uniform that we've worn for the past couple of years had us thinking that we didn't need to make real substantive changes, rather we could make modest changes to our home uniform and then use a complementary version with those same aesthetics for our away uniform.
The new uniforms for the Patriots feature blue tops with blue bottoms, while a white top with blue bottom will be their primary away digs. The shoulder stripes are an ode to throwback uniforms and
While the Patriots don't have a white or silver pants alternative — something that would have looked nice with the blue tops — these are a welcome
Los Angeles Chargers new uniforms
What's new: The Chargers improved on an already-great look by simplifying the shoulder bolts, updating the numbers and adding a few shades of blue for their alternate kits.
Aside from that, the Chargers re-added the numbers back to their helmets (a staple of Charger unis of yesteryear), elongated the bolt on the lids and removed the unnecessary backdrop stripe on the shoulder bolts.
All in all, one of the best uniforms in the sport, in fact, got better.
Indianapolis Colts new logo
What's new: Of the seven teams who introduced new or updated uniforms this offseason, the Colts did the least. They introduced a new wordmark, which is very fitting for their brand. They also introduced black into their color scheme, though it's not featured in their uniforms.
What is featured in their new uniforms, though, is a new font for their numbers which mirrors their wordmark. Those are the only changes for the Colts for the upcoming season, but they're nice ones that work.
The Colts dealt with some controversies, though, as their new secondary logo drew the ire of someone who had originally designed something similar.
Los Angeles Rams new uniforms
Rams’ new uniforms....thoughts? pic.twitter.com/b88PyinyEJ
— Adam Schefter (@AdamSchefter) May 13, 2020
— Andrew Siciliano (@AndrewSiciliano) May 13, 2020
What's new: The Rams saved the worst for last with their new uniforms aren't out yet. Many expected their current blue and gold alternates would be promoted to regular status, similar to what the Patriots did with their Color Rush uniforms. The old colors held true, but L.A. introduced a number font and gradient that were anything but vintage and made fans cringe.