Nike, adidas and Under Armour, the three most notable shoe companies for NBA players, currently have no interest in signing Lonzo Ball to a deal, ESPN.com reports.
LaVar Ball, Lonzo's father, confirmed the three major shoe companies were moving on. LaVar is seeking something beyond a traditional endorsement deal for his son, telling the shoe companies he wants them to license his Big Baller Brand.
LaVar has previously put a $1 billion price tag on a combined shoe deal for Lonzo and his two younger sons.
"Never in the history of modern day shoe endorsements have the big companies all stepped away from a potential top pick nearly two months before the NBA draft," ESPN's Darren Rovell wrote. "But the proposition that LaVar, who has been representing Lonzo on the deal, was offering also has no precedence."
But LaVar Ball is not one to give up. He has other shoe companies on his mind and is looking as far as China to find a deal for his son.
"Ball said he will reach out to the Chinese brands, which include Peak, Li-Ning and Anta, and he's not counting out taking on an entrepreneurial partner outside the business," Rovell continued.
Lonzo Ball is currently projected to go No. 2 overall in the draft by Chad Ford.