Fans of Mixer — all 12 of them — are in for a shock.
After three years under the Mixer acronym, Microsoft announced on Monday that the streaming service would be shut down and merged with Facebook Gaming in a month's time.
Mixer Partners, streamers, and community - today, we've got some very big news for you.
While we’ve decided to close the operations side of Mixer, we're officially partnering with @FacebookGaming and we're cordially inviting all of you to join.
— Mixer (@WatchMixer) June 22, 2020
“We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there,” Microsoft head of gaming Phil Spencer told The Verge. “I think the Mixer community is really going to benefit from the broad audience that Facebook has through their properties, and the abilities to reach gamers in a very seamless way through the social platform Facebook has.”
Current Mixer streamers are going to be placed on Facebook Gaming, with which Microsoft will partner.
Mixer made waves in 2019 when popular streamer Ninja (real name Richard Blevins Jr.) jumped ship from TwitchTV to Mixer, which was viewed as a major move for Microsoft at the time. Unfortunately for Ninja and Mixer, his impact was minimal.
According to The Verge, Ninja and Shroud are able to switch back to whatever streaming services they prefer using — Ninja was out of contract with Mixer, as well — which opens the door for Ninja to make his return to Twitch.
According to another report, both Ninja and Shroud were being courted by Facebook Gaming to make the jump, but both of them said, "Nah."
Sources familiar with the deal have informed me that while Facebook did try and negotiate to keep their big partners both Shroud and Ninja opted out. They have received their full payments and as of midnight yesterday were free to engage in talks with other platforms. Game on.
— Richard Lewis (@RLewisReports) June 22, 2020
Twitter had jokes about the untimely death of the service:
Mixer’s death has to be one of the messiest I’ve seen. Surprise shutdown announcement and spitting in the ass of all their streamers. It’s like watching a dump truck hit a septic tank and explode
— Charlie (@MoistCr1TiKaL) June 22, 2020
Mixer out here like-
(in all seriousness, my best to the creators who are facing a sudden and completely unexpected upheaval in their lives. I hope you land on both feet and hit the ground running on a new platform, wherever you choose to go!) pic.twitter.com/N9k6NJDZ9C
— Anne Munition (@AnneMunition) June 22, 2020
Mixer after realizing they gave 100mil to ninja just so he can go back to twitch pic.twitter.com/YMjjYhfw0K
— exadezz (@exadezz) June 22, 2020
Shroud and Ninja on their way back to twitch after finessing the $20m+ from mixer pic.twitter.com/bM2HTESiQA
— Jaylo (@Jaylo_R6) June 22, 2020
Twitch streamers after seeing mixer shut down pic.twitter.com/pPQoJI7fkP
— Vanish jainormis (@jainormis) June 22, 2020
Ninja & Shroud pulling up to Twitch after Mixer closed down pic.twitter.com/geoifoyeLH
— Haci (@DonHaci) June 22, 2020