Cardiff will not proceed with plans to change the club's badge and home colours following strong opposition from supporters.
Earlier this week, proposals concerning the "significant rebranding" of the npower Championship outfit came to light, with the club's Malaysian owners understood to be considering switching City's home strip from its traditional blue to red and incorporating the Welsh national symbol of a red dragon into the crest.
A statement on the Bluebirds' official website from chairman Dato' Chan Tien Ghee revealed that the change was being considered for commercial reasons.
"The new club crest and home colours which were being discussed were intended to demonstrate the symbolic fusion of Welsh and Asian cultures through the use of the colour red and the predominant featuring of a historical Welsh dragon under the Cardiff City FC name," the statement read.
"This would have been a springboard for the successful commercialisation and promotion of the club and its brand, driving international revenues and allowing us to fund transfers and success locally, thereby giving the club the best chance of competing at the higher reaches of competition.
"This was not meant as a slight in any way shape or form on the club's traditions or history which we recognise are the lifeblood of any club.
It was intended as a positive change to allow us to adapt and embrace the future. Notwithstanding a number of rumours there were no further plans to turn the stadium red or make other radical change.
"In the light of the vociferous opposition by a number of the fans to the proposals being considered as expressed directly to our local management and through various media and other outlets, we will not proceed with the proposed change of colour and logo and the team will continue to play in blue at home for the next season with the current badge."