The manager of Bromsgrove Sporting FC has called out the "bullying" behaviour of a man who videoed himself mocking a fan for wearing a signed shirt.
Paul Smith, first team coach of the Midland League Division One side, posted footage of the incident on Twitter and said the look on the victim's face "breaks me".
The bully – who, it was later claimed, is actually a player for fellow Division One side Littleton FC – asked Jay Randle, the fan: "How many signatures of the players have you got [on your shirt]?"
When Randle replies that he has every single one, the bully continues: "You're a f------ loser man. What would you do that for?"
A number of Sporting players backed up their fan and manager on social media, and fans broadly denounced the bully's actions.
Sporting defender Aaron Roberts tweeted: "Keep your chin up Jason!" while midfielder John Pykett said: "Proud to have you as one of the supports (sic) of Sporting FC. We all know who the real loser is."
Moving Forward Sports, a sportswear and equipment retailer based in Birmingham, also committed to sending Randle "some goodies", so that "he can keep the shirt pristine forever".
Manager Smith tweeted again, later, to say that he would be giving Randle a lift to the next game and would buy him a beer afterwards.
Roberts then followed up and insisted he would take care of the refreshments.
As of Wednesday afternoon, there appears to have been no comment from Littleton FC or the player reportedly involved in the incident.
2016-17 has been a proud year for Bromsgrove Sporting followers, as the team completed an 'Invincibles' league campaign to win their division and earn promotion without suffering a single defeat.
Sporting, who previously finished runner-up in the division three seasons running, were set up in 2009 firstly as a means to buy non-league Bromsgrove Rovers on behalf of supporters, then as a 'breakaway team' when another bidder was preferred.
Rovers were expelled from the Southern League and dissolved in 2010.