It’s a tradition that is synonymous with football immortality. It starts with David Baker, the president and CEO of the Pro Football Hall of Fame, standing in front of a hotel door, the top of the 6-foot-9, 400-pounder’s head even with the top of the frame. All finalists for that year’s Hall of Fame class have been invited to the Super Bowl host city, and put up at a hotel.
Then, with his head slightly bowed and a smile plastered on his face, his massive right fist raps on the door in a rhythmic pattern, a life-changing four- or five-knock rhapsody that precedes the news the men on the other side have been waiting years, sometimes decades, to hear.
“On behalf of the Pro Football Hall of Fame, it’s my privilege to welcome you to Canton, Ohio,” Baker often says. “I want to thank you for all you’ve done for the game … and for all you’re going to do for the game.”
For Baker, who has been in his current role with the Hall since 2014, giving the news via “The Knock” to the newly elected HOF members on the day before the Super Bowl has become the biggest highlight of his job.
“How do you make a grown man cry? You tell him they’re going to be in Canton, Ohio,” Baker recently told Yahoo Sports with a chuckle.
How Pro Football Hall of Fame’s ‘Knock’ tradition began
It hasn’t always been this way. This is a relatively new tradition for the Hall, one that even those who predate it have taken to as well.
“Gosh, you know I never thought about how I was told,” former Dallas Cowboys star Troy Aikman recently told Yahoo Sports. “I know that big David Baker didn’t come knocking on my door.”
Baker said the idea was conceived while he was informing members of the Class of 2014 that they got in.
“It is so joyous and it is so special and it is such a lifetime affirmation for these guys to learn that they have been selected that to, I think, do it by phone and for them to read it to the newspaper is denying them something that they have earned,” Baker said.
Specifically, it was the reaction of former Raiders punter Ray Guy, a multi-time finalist who had been eligible for three decades, that helped drive that point home for Baker. He was quickly struck by the weight of the moment.
“I said, ‘Hey Ray, this is Dave Baker, I'm the new president of the Hall,’” Baker said, “and he's got that slow, southern Mississippi drawl and he said, ‘Yes sir’ … and I said, ‘Ray, it is my great pleasure’ and I got that far and I could hear him fall to the ground and his phone was rattling around — his wife is saying, ‘Baby, honey, are you OK?’”
It was like two minutes before he got to his feet again.
“I thought I’d killed my first Hall of Famer,” Baker continued with a laugh. “But eventually he said, 'Hey, I'm really sorry, I don't think I understood until right now how much this meant to me.
“And from that moment on, I started talking to the NFL Network in particular about how do we capture that for fans to see? That was a great moment for me. I understood something.”
With the help of NFL Network, which he said pays for the finalists to attend every year, they began the tradition that set up “The Knock.” The end result often includes cameras capturing grown men crying in a mixture of joy and relief, with their loved ones shouting and jumping behind them seconds after Baker’s knock. It’s all become widely beloved and good publicity for the Hall.
It hasn’t always been smooth sailing, as they’ve also needed to refine the process through trial and error.
“God rest his soul, Kevin Greene, one year he didn't make it but he was in a room next door to somebody who did and it hurt his feelings,” Baker said. “And so we learned from that, ‘Hey, before somebody celebrates next door, we've got to go get those other guys first because we hate disappointing them but we absolutely cannot disrespect them.”
Only eight of the 18 finalists in a given year can make it, which means “The Knock” doesn’t come for some, which can make a brutal experience for multi-time finalists.
It’s a rough enough experience that Terrell Owens, for example, declined an invitation to come back after missing out on the Hall in 2017, his second time as a finalist. He eventually got in, but skipped the enshrinement ceremony the ensuing summer and has consistently maintained he didn’t regret it.
The overwhelming majority of finalists do keep coming back.
Changes to Hall of Fame’s ‘Knock’ process amid COVID
Of the 2021 finalists, several are multi-timers who have experienced their fair share of disappointment. Due to COVID concerns, they couldn’t gather in a hotel and wait for the customary knock at their room doors. The tradition still lives on.
The Hall of Fame’s 48-member selection committee gathers the day before the Super Bowl to select that year’s class, after which the finalists who made it are immediately informed of the news. However, the selection committee picked this year’s class roughly two weeks ago, which gave Baker time to inform those who didn’t make it and travel around the country to inform those who did.
“They didn't have this tension of being in a hotel room, you know, wondering if they're going to get the knock or the phone call,” Baker said. “But it was a real surprise, and so many of them were able to share it with people who meant a lot to them.”
The general public will find out at the Class of 2021 at the NFL Honors Show on Saturday night, and the new process went smoothly enough that Baker didn’t rule out doing it again in 2022, depending on the country’s pandemic situation.
Having the 2022 finalists gather in Los Angeles, the site of Super Bowl LVI, could also be great, Baker conceded. In the meantime, Baker is excited for people to see what they have in store for this year.
“I think it's going to be pretty special,” he said.
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