Such has been Lionel Messi's consistency over the years, it's almost tempting to say he has become synonymous with the words 'top' and 'quality' - and if this latest piece of news regarding a pretty hefty drugs bust is anything to go by, it appears certain individuals may well agree with the above summation.
Image: Police in Peru have seized 1,417 kilograms of Cocaine worth €85m with the photos of Messi on it. [md] pic.twitter.com/QCZg0gXxww— Barcastuff (@barcastuff_real) March 23, 2017
Perhaps in an attempt to assure their prospective 'clients' they're purchasing goods of the 'highest' order (had to be done), some presumably less than savoury characters went ahead and used Messi's image on boxes containing vast amounts of cocaine.
Unfortunately for the men behind the dodgy deal - but to the benefit of the world at large - their hopes of discovering whether Messi's brand is SO powerful it even helps sell narcotics is a question that will currently remain unanswered.