OPINION - How to be a CEO podcast: Brian Perkins, Budweiser’s UK CEO, on the changing role of the pub

There are dream jobs, right? Everyone has their own: Astronaut, athlete, having your own ice cream parlour on a beach.

All exciting. But running a beer company. That’s gotta be pretty high up on the list for a lot of people?

Brian Perkins is the president of the Budweiser Brewing Group in the UK and Ireland, a job he took over in December 2021, just as the world was recovering from the pandemic and about to enter the cost-of-living crisis.

In this episode, we talk about:

• How people’s tastes have changed dramatically in the last three years.

• The growth of non and low-alcoholic drinks

• Why more women are drinking beer

• How a beer company created one of the largest e-commerce systems in the world

• The role of big brewers in supporting pubs and bars

• The opportunities, and responsibilities, big brewers have over smaller companies

Listen above or wherever you stream your podcasts.