Sheffield Wednesday have extended their shirt sponsorship deal with the Gilder Group.
Gilder Honda will be emblazoned across the Owls' home shirt for the club's 2012/13 npower Championship campaign.
Gilder Honda currently operate local dealerships in Sheffield, Rotherham and Chesterfield.
"I am delighted that Gilder Group and Sheffield Wednesday will continue this proud partnership," said Owls chairman Milan Mandaric.
"Our promotion to the Championship will significantly enhance the brand awareness of all the club's sponsors and in particular Gilder Honda, whose name will appear on our home shirt throughout what we all hope will be another successful season."